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Using these tools to uncover what content users are searching for in your content, you can discover how your audience is looking for products, service or products that have the traits you want them to look for.

In this chapter, you'll get tools and strategies for uncovering that information, Additionally, you'll gain knowledge on how to avoid keyword research foibles and build strong content, you will learn how to create content that satisfies both users and search engines.

Best keywords for SEO

Best keywords for your SEO strategy will take into account relevance, authority, and volume. Remember to find highly searched keywords that you can compete for based on:

Keywords that most people use are those highly searched by their audience. Research these to develop a business strategy for ranking pages and driving traffic.

Searching for the correct keywords also means knowing your audience is searching for them. Keywords that are involved with your business, service and product.

Keyword research tools helps you understand what your audience wants to find in search results. The power of keyword research tool lies in understanding how your is searching for your content.

Using these tools to uncover what content users are searching for in your content, you can discover how your audience is searching for your products, services, or products. In this chapter, you'll get tools and strategies for uncovering that information, as well as learn tactics that'll help you avoid keyword research foibles and build strong content for the sake of both users.

Fill these topic buckets with keywords.

You want to find keywords that fall into a topic bucket. You're looking at organic traffic sources to identify keywords you're getting into the SERPs.

This is when you figure out which keywords your website is getting found for. It's time to come up with your own list of keywords to focus on.

You'll need website analytics software like Google Analytics or HubSpot's Sources report to identify what keywords are already getting found on your website and why they're getting found in search engine results pages.

If you're having trouble coming up with relevant search terms, head on over to your customer-facing colleagues to get a good list of ideas to help with your research.

While there are some tools to help, you should use common sense as well. One of the best tools for this is called long tail pro, a free keyword suggestion tool which will enable you to get more data in an easier way.

Why is keyword research important?


Keyword research is a valuable opportunity to understand what keywords people are searching on Google. It can help you determine what topics you want to create content on. Keywords are no longer an important ranking factor in the eyes of an SEO professional.

Instead, the intent behind that keyword, and how a piece of content answers these questions, is what people within your audience want to find.

Do keyword research the right way by understanding and using tools that are independent of Google and Bing.

Find out more about it How SEO for Bing is different from Google SEO

Keywords that match a person's search are key to your search engine ranking, so that's how effective your content gets rank well, and that's why it sells well in the digital world. In the first half of today's search engines,  keywords were used as the main factor to rank pages.

This is why we still see keyword stuffing in most websites today; it was a way of getting more traffic than they naturally could.  

See how competitors rank for these keywords.

Knowing what keywords your competitors are ranking for is a great way to help you give your list of keywords another evaluation.

Understanding the balance of terms that might be a little more difficult due to competition might help you maintain a similar balance of long tail-and-tail terms.

Don't ignore the ones your competitors don't seem to care about, too, in order to improve your ranking. Semrush allows you to run a number of free reports showing the top keywords for the domain you enter.

This could be a great opportunity for you to own market share on important terms, too. Remember, the goal is to find terms that provide quick wins but also helps you make progress toward bigger, more challenging SEO goals as well.

Use a keyword difficulty tool.

Keyword difficulty tools can help you find which keywords are worth pursuing first. While the Semrush tool mentioned above is one option, there are other tools available that can help as well.  

These tools can show you not just which keywords are the most difficult, but how hard they are to rank for as well.

Ranking in Google's top 10 for a keyword generally requires thousands of links from authority sites that have been around forever and have already built up hundreds or even thousands of

These kinds of keyword opportunities require a dedicated team and a significant budget to pursue. That's because these top keyword opportunities are often extremely competitive as well.

They can also be the most difficult keywords for you to rank perfectly in Google, which means that you risk losing your rankings if you don't continue to pay close attention and invest in them.

Use Google's Keyword Planner to reduce your keyword list.

Google's Keyword Planner is a good way to look at a list of keywords with detailed data. The company's Trends can help you determine which terms are trending upward, so worth more of your focus.

And there are ways to get the results in Google Trends and find a good candidate for a new ad to use in the ad. For example, Google's Ads can use an example ad in the Advertiser app to advertise your new online search engine results page.

Check out Google Trends' trend history for the most recent terms you need to think about, such as recent trends in the past and present keywords for more details on Google Trends.

Study your niche keyword ideas

keyword dificulty

You can solve this problem by browsing forums, groups, and Q & A sites. Your customers can be a fantastic source of keyword ideas.

Make sure to pay attention to the language they use when doing this, which may vary from your own language.

For example, the /r/coffee subreddit is getting 61,000 monthly searches in the US on average. If we use “aeropress” as a seed keyword and check the “Phrase match” report in Keywords Explorer, we see thousands of keywords in our database.

phrase match

Traffic potential

If you rank for “side effects of coffee, your page will probably rank for all kinds of related keywords and synonyms, like: Keep in mind that the average top-ranking page ranks for almost 1,000 other keywords.

The moral of the story? Don't judge keywords on their Search volume (or Clicks) alone. In most cases, a search volume of a keyword will indeed correlate with the topic's overall ‘traffic potential. However, being attentive to this detail will help you prioritize your keywords and find keyword opportunities that your competitors have ignored.

Don't look at your search traffic potential from just a single keyword like this is quite the norm. This is a very common keyword research mistake. As you probably know, each keyword has a particular role in the context of your content's focus.

Search volume

Long-tail keywords are terms that end up on the so-called “search demand curve’s ‘fat-head’ curve. At the front of the curve, the most popular queries are those with low search volumes. There are also long-tail keywords like “moka pot” and ‘backlink generator’.

Each tool calculates and updates this metric in different ways. If keywords are seasonal or spike in searches and decline, then search volume might not be the best predictor of month-to-month traffic. Check the trend graphs in Keywords Explorer for keywords that you're considering.

gives you keyword and search volume estimates for Google, Yahoo!, Bing, and Ask. The search volumes are based on the last 12 months of data. Use a tool to gauge the popularity of your entire business.

Use keyword research tools

keyword research tools

One of the most popular and well-known tools is Google Keyword Planner. The ‘Phrase match' report in Semrush' Keywords Explorer gives us almost four million keyword ideas from just four seed keywords. Other tools like Keyword Explorer are very limited in their data and functionality.

You'll learn how to narrow these down right in the next section in the tool's next section.

The tools all work the same way: plug in a seed keyword and they pull out ideas based on that keyword in a free Google Keywords Planner. If you're serious about keyword research, you may as well skip the free tier and use a ‘professional’ tool right off the bat.

Google Keyword Tool

google keyword tool

The next tool up is the commonly referenced Google Ads  Keyword Planner. If you don't have a Google account and AdWords account, you should sign in to those once you arrive on the tool.

My suggestion is if you are looking for keywords just for your static website, go with the results without logged in. You can also get this data for the keywords generated using SEMrush and suggested search by copying and pasting those keywords into the Word or phrase box.

Export the data to a spreadsheet. In the next section,I will also cover how to use the Moz Keyword Analysis Tool to get additional data and to narrow down your keywords to those that you should most likely focus upon for your online marketing strategy.

I will not go into as much detail about the specifics of how to use this tool but instead, focus on pulling your data and using it.

Keywords Long Tail

keywords long tail

Long tail keywords are long, 4+ word phrases that are usually very specific. Long tail terms typically only get a lot of search volume, but when combined, they often make up the majority of searches. Because they don't get searches for that much, long tail terms aren't very competitive.

There's no “best” keyword category to focus on. All 3 have its pros and cons. But when it comes to competition, long tails are usually the least competitive of the bunch. For example, “which vitamin d test to order ” is example of long tail keywords in terms of vitamin D and life insurance for senior citizens.

Keywords for PPC

If you are paying to get traffic on your PPC keywords and the traffic converts, you really need to be trying to rank on those terms organically and get that traffic for free.

If you already have PPC keyword lists compiled, that is another great place to start. Google Ads data from a Google Analytics account is accessible.

You want to look for terms which show positive metrics like low bounce rate (they are relevant for users) and which have good conversion, transaction, and/or revenue numbers. You will want to exclude branded terms as you likely are already “optimizing for them” in the paid world and they will be tough to rank for organically.


There's no easy way to decide how relevant a term should be to users of a site or business.

If you've chosen a product that's relevant to the product or services offered by a site, you might be able to determine if it is relevant. In most cases, you're going to find it hard to tell whether a term is relevant. If there's any ambiguity about the relevance of a keyword, you should probably leave it alone.


Google is giving more weight to sources it deems authoritative sources. If you're not seen as authoritative in the space, your site will not be seen as an authoritative source. You have to promote your content as best to earn social signals and backlinks.

Content is more important to Google than anything you can't compete against heavy heavy sources like Forbes or The Mayo Clinic, such as Forbes, it's not easy to rank as a source with Google ranking sites in the top 10.

This is because there are millions of pages, which have a lot of backlinks, content and social signals that make it difficult to compete with. So if you can't compete against huge brands, your content need to be very visible and the keyword strategy has to be in place.


volume keywords

Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.

The volume of keywords is measured with MSV to indicate the most times the keywords are searched. If no one ever searches for a specific topic, your site is not likely to be ranked on the first page.

Free SEO Metrics As You Surf

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Facebook can be a valuable tool for discovering what your audience is looking for online. It provides information on various metrics that are important to SEO, such as pages indexed and average page rank. Facebook offers a quick way to learn the keywords you are optimizing for.

What is keyword researching?

keyword broad match

Keyword research process is fundamental for any good digital marketing campaign. In order to determine keyword search volume, potential competition, and selecting the perfect domain name, keyword researching is key.

Along with properly generative infographics and engaging YouTube videos, a website has all that it needs to become successful online. This information will also be great for small business owners looking to market themselves on social media platforms like Facebook or Instagram as well as they work on building their own personal brand.

This information can lead them down tangible paths to success by giving them powerful tools in which they can utilize when attempting to find new clients or ways how best serve existing customers through traditional marketing channels using means like direct mail campaigns for example. As always I appreciate you taking the time to stop by and I look forward to seeing you again soon.

Keyword research helps you understand what your audience wants to find in search results. The power of keyword research lies in understanding how your target audience is looking for your content. Using these tools to uncover what content users are searching for in your content, you can discover how your audience is searching for your products, services, or products.

In this chapter, you'll get tools and strategies for uncovering that information,as well as learn tactics that'll help you avoid mistakes and build strong content for the sake of both users and search engines.

How to do keyword research tools?

As we know, keywords are the secret weapon for every online business. The question that remains now is: how can you find your 'magic' keywords? Here's a list of tools that will allow you to analyze your competition and come out with new keyword ideas.

Also, you can use this list to see what keywords your competitors are using. So, it's up to you if you want to copy them or try something new.

The following is a SurferSEO research tool.

SurferSEO is a great tool for marketers because it collects data from Google Autocomplete, which reflects real searches made by users and shows us how real users interact with our target keyword.

In this way, you can think about the search suggestions as people's opinions on what your business should offer them. So the next time you are creating content or developing a marketing strategy, use this information to avoid mistakes. Another thing I like about their algorithm is that they collect data from Google Chrome browser history, so it is more accurate.

How to use this tool is quite simple.  You can put your original keyword in the first text field and select a region that you want to analyze from the second drop-down menu. If you don't know what location you need, just leave it as 'Any Location'. Then click on "find keyword ideas" button. SurferSEO will reveal all local searches related items based on the data they collected. The little exclamation mark next to each item means that Google Autocomplete has found unusual search queries for this keyword.

FAQ Questions Answered

How do you analyze keywords?

keywords analyze

It depends on what you're trying to achieve. One option is to keep track of the frequency in which a keyword appears in Google Trends or an equivalent For shorter-term tactics, it would be good to use TubeBuddy's Keyword Tool and have an idea of whether you'll go after broad or highly specific topics.

Alternatively, if you already know which keywords are relevant to your industry and want an idea of how difficult they will be to rank for in Google, head over to Search Metrics' keyword difficulty tool where they give a rough estimate of how competitive it may be for that topic.

And if even that seems like too much work (yeah right), there's always their alternative, a simple Google search for the topic in question.

What is the best way to do keyword research?

keyword ideas

The best way to find keywords is by brainstorming all possible ideas, then selecting the ones that work. Think about what keywords you think might be popular

You want to choose keywords that are relevant for the type of products or services you offer.

Don't use million-dollar words when a few simple ones will do! Don't overlook how people are drawn to certain words for how they sound. Experiment with different terms to see what works best for you.

Search on Google ads Keyword Tool (or Bing's), which will provide approximate search volume and cost per click data so you know how popular they are and how much you can afford to pay if you decide to advertise them.

How do I research keywords for my SEO strategy?

Knowing the best keywords to target is essential in being successful at SEO.

Important because it helps drive marketing decisions such as site design and content creation. Without keyword research, a company will have great difficulty knowing which web pages and content are truly valuable to searchers.

Your optimization strategy can start with the goal of your branding. This includes understanding who your target audience is, and what they are looking for in the start creating a list of queries that are relevant to your business.

From this list of queries try filtering by date and how popular they are ie number of impressions (the total number of times that particular query has been seen) or click-through-rate ie percentage calculated from the number of searches for a particular query. Any queries that consistently have a high click-through rate are excellent candidates for targeting the keyword in your content as well as on other marketing materials.

What is the best keyword research technique in SEO?

keyword research
[image surferseo.com]

This is the question that we've been asked the most. And currently, there is no single best technique in SEO due to all of the changes and new strategies that have come out in recent years, but it might be helpful to rank them according to what percentage of searchers use them.

The top 3 are Wikipedia page research, Google Trends and Moz ,surferSEO Keyword Tool.

Wikipedia Page Research (29% of Searches) - Wikipedia pages are ranked by journalists as an unbiased authority source for information about topics.

Google Trends (26%) - With Google Trends you can view data from a global perspective or compare countries side-by-side to see how specific search queries are trending over time.

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