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Images consume more bytes than any other part of a website, their size and complexity heavily influence site performance.

An Aberdeen Group study shows that a one-second delay in page loading time equals a 7% drop in conversions. 40% of people abandon a website that takes more than three seconds to load, and 40% abandon websites that takes over three seconds. Image optimization reduces storage space, reduces overall storage space and improves user engagement, conversion and retention. Google has recently introduced a new search feature on image called Image Search.

Images can be searched directly by the image content now, and search engines search by image search is much more natural than search words.

Write SEO-friendly Alt Text


Alt tags are a text alternative to images when a browser can't render them. If an image fails to load for any reason, users will see what image is supposed to be.

Using alt tags can help your website achieve better rankings in the search engines by associating keywords with images. For further SEO value, the alt text can act as the anchor text of an internal link when the image links to a different page on the website. For example, a picture of chocolate on your website could read: <img src=“chocolate-1.jpg” alt=”chocolate”/> If the image won’t load, you'll get an image box with the alt tag present in the top left corner.

Make your images mobile-friendly


Responsible images can scale with the size of a mobile or desktop or mobile. Mozilla offers comprehensive instructions on using the attribute.

It is important to format a different part of the attribute value on each line to create a different image size. Images bring a blog post to life and are a crucial component of your site's SEO. In this article, SEO provides some tips for optimizing images for the best user experience at the best size.

Use the attribute to ensure the responsive images are resized for the device and not just the desktop, mobile users are more aware of the changes in the browser. Learn more about how to optimize your website's SEO by including responsive images and learn what types of attributes to use the web browser for.

Make your page title & description

Yoast's auto-complete also generates a title and snippet for each web result. Metadata, head metadata and header tags are all ways to improve rankings.

The results can be found through a number of different search engine terms, including the title and a snippet. The result of your search for a website is the result you find.

Alt text and title text

The alt text is added to an image to provide an accessibility option. Make sure the alt text includes the SEO keyphrase for that page.

The title text is similar and many people use it for their own images. When hovering over an image, some browsers show it as a ‘tooltip' Chrome shows the title text as was intended. It is better to include such supporting information in the main article text, rather than attached to the image.

Scale for image SEO

WordPress automatically sets the image size in multiple sizes after uploading it. Images can have a big impact on loading times, especially when you upload a huge image to display it really small.

WordPress automatically provides different sizes of images for a user to display. So think about the size in which you upload your images to display your images and how you want them to be displayed.

The size of an image still has to be loaded before the entire image can be shown. For example, a 2500x1500 pixels image displayed at 250x150 pixels size is more than the original size, as the size is actually the size of the image is not optimized for an optimized image.

As images can affect the website speed, consider images as an SEO challenge in terms of a user experience.

Use an image sitemap

Google Images supports images in the following formats: BMP, GIF, JPEG, PNG and WebP. Images can also inline images as Data URIs using the following format to use URLs from other domains. Inlining images can reduce HTTP requests, but should carefully judge when to use them to reduce the size of the page.

We encourage users to verify the CDN's domain name in Search Console to help with crawl errors that we may find.

Website speed is an important SEO ranking factor

Website speed image

Pages with long loading times are also bad for the user experience. This may have substantial consequences: lowering bounce rate, leading to negative reviews.

Google said site speed is one of the most important factors used by its algorithm to rank websites.

If you don't optimize images, images can have a negative impact on your ranking position in the SERPs and other aspects of your page's search engine ranking if you are not optimizing them for their size. The images are important because their size and their impact on page speed is also important.

SEO Tip: Best length for image names

Images must be short but descriptive, but descriptive. Image names must be between 8 and 16 characters. This length corresponds to 2 or 3 keywords.

It's enough to help Google understand your photos and it will prevent you from doing keyword stuffing. The search engine understands the meaning of one image more easily than that of several images, so don't hesitate to add keywords in your image names.

Image SEO is very important for search engines to read and understand content because search engines do not understand text like people do. This principle applies to all search engines: Google, Bing or Yahoo!

Find out more about How SEO for Bing is different from Google Bing

Where can I find good pictures for SEO?

Unsplash, Pixabay and Canva are both free to share stock photography websites. You can use Canva to create amazing illustrations using free of rights.

The originality and originality of the pictures is important for SEO optimization. I've used these images to get SEO optimization and share them with the best possible image optimization.

Should I use PNG or JPEG for SEO?

It is not the answer to the question “It is better to use png or jpeg for SEO? ” “There is no good answer to that question: the image format should always be adapted to the purpose of the picture’s image, and the format should be used to match the needs of the photo to achieve best SEO. The guide is based on a recent study by Yoast, a specialist in WordPress SEO.

Image compression: Reduce the size of images

Image compression is the low hanging fruit of image SEO optimization: you have to grab it. You should never be afraid of compressing your images: most of the time the user cannot see the quality lost.

Compressing images will boost page performance and improve the user experience.

- images are your content, which means images should be prioritized by search engines over other types of assets on the page.

- images are the second biggest contributor to page size, so images can have a big negative impact on page speed.

- images are important because they contribute towards the user experience according to Scott Jenson, and images are important to users who may be searching images.

Help Google Index Your Content With Images Sitemaps

Image sitemaps can help Search Engines index their images.

Google indexing of images is determined by algorithms, but you can influence the process by creating a sitemap. You can help Google index your sites by creating your site's image sitemaps.

Choose the right compression rate

Many image-editing tools have a “save for the web” option, which automatically reduces the file size. If you compress too much, image quality is poor but the file quality is better. You should experiment with your file type and compression rates to see what works best for each image.

Adobe Photoshop can also help you optimize quality of images using an automatic saving for web only to minimize file sizes and to create an optimal quality picture quality in the final product.

If you don't have Photoshop or other software that can perform this function, do a Google search and you will find an easy-to it.

Tell me the ideal size of an image file?

A file size below 70kb is what you should be targeting with a 100kb file size. In case of heavy files bigger than 300kb, the best size is 100kb. Small file size of around 70kb gives you lossy, compressed images that do not compromise the visual quality of images.

Images below 70kb are compressed images that do not compromise on the quality of images and as a result, these images have a high quality.

Use lazy loading.

lazy loading
[image from ottball.com/lazy-loading-video/]

Lazy loading is a technique that can be especially useful for websites that have long pages. Visitors won't be stuck waiting to see any content while their browser tries to load everything on the entire page.

If you use WordPress, the easiest way to implement lazy loading is with a plugin such as JetPack and a3 Lazy Load. For most of your pages, don't wait for the most important images to load so that they can read the text on the top of the page before images are loaded. Instead, use lazy loading to load images below the fold as images appear in a viewport.

Use a schema for products and recipes where relevant.

Schema markup provides readers with valuable data to serve up useful results, which are not limited to certain types of content. It's also been proven that search engine rankings can benefit from schema, particularly for search queries relating to products and recipes.

Using the relevant schema markup can potentially make some of your pages more noticeable. Google will often use schema markup to display a badge in the results telling users what type of content the image is for.

Using schema markup on a page can make your website more noticeable in search results by including your image alongside the result of a certain type of search result in your website. In Image Search, for example, Google often uses markup to show a badge describing the content of an image in the top of the search results.

Image Search, showing a badge in the top result's images, for recipes.

This of course yields little SEO benefit on its own, because you're only getting images indexed by Google, but it can still help because your images are clearly visible together with the search result.

To comply with schema markup guidelines for images, use JSON-LD format when possible.

How do I convert a photo in WebP?

photo in WebP

All information has been available on Google website. Note that you will need to be comfortable with writing command in terminal of exploitation system. Use an image online converter (see above) or a plugin like Imagify. You can use also use an image conversion tool to convert your images to image quality.

See more details here about Google's system on how to use Google search engine images

Image SEO: images for the search engine will bring you directly to images and optimization of images.

The images are very important within the image of your website. images may be a very important tool for your SEO optimization. Images are one of the most important tools within the images of your website.

How do I create an SVG?

You need Adobe Illustrator to convert images to an interactive icon file using. Be careful with the SVG file that you find on the internet. They might open a security breach for your website. I personally get my. SVG file on Flaticon. The largest database of free icons available in. SVG are free to download and use to use Illustrator or an image editing software. Keywords to include:

- images

- page

- structured data

How do I optimize images for use on my website?

SEO is just as important when it comes to images and adding images. The images are used on your website. Adding the correct ALT text, a title tag, the image size and file name are critical factors in SEO.

Also adding specific sizes of images for mobile devices can give you an edge over your competitors.

Why should I care about implementing structured data markup (microdata) with images? In terms of SEO, microdata allows you to optimize images using object and array tags.

You can use structured data markup with images as an SEO strategy to getting images indexed by search engines. This simply means images are part of the page in terms of structured data.

FAQ Questions Answered


What is an SEO image?

SEO. The images on your website are very important for many reasons, but one of it is search engine optimization (SEO). Just as you would put keywords in the description meta tag to help with search engine indexing, including related keywords or tags in the filename will help give context to the image when someone searches for it on google.

It also makes your blog post more readable by adding things like "introducing-my-new-cat" and other related terms.

Google Image Search does not work well if there aren’t any words associated with an image; a person cannot be auto redirected or find similar images without searching using words that associate with it so they can do their own manual browsing.

How do I make an image SEO?

Making images SEO has a lot in common with making text SEO. You want to make sure you include keywords and the correct metadata by naming your image file accordingly. Uploading an image to an article or blog is also important so that others can see it as well.

Include descriptive words within the filename, tags or captions -- just like you would when working on your text copy. This information is then scraped by Google Images to showcase those images when relating to a particular search term and answering a question about whatever might have been in that image.

How does image SEO work?

Every search on Google is unique. Google's algorithm needs to decide what images surface with each search query, and it does this by collecting data from the trillions of individual searches that have been run and using machine learning techniques to try and get better at predicting what image you might be interested in for any given search.

As a result, there are over a trillion different combinations of possible images that could come up for anyone particular keyword phrase, but they all boil down to an algorithm selecting the best possible image matches for that searcher, that fit within the search result's space constraints.

What is the best image format for SEO?

If you do use images, they should be in JPEG format.

Google is able to index JPEG photos as standard text. But because image URLs can change as your site moves through time and domain hosts changes from moment to moment, it's better not to rely heavily on them for important content.

When Google' crawlers encounter an image URL in-line with regular text, they will simply display the pixel values of the image itself if the source isn't known or has gone offline." You can have a greater chance of developing clean link equity if you create infographics that are stand-alone in their own posts on your site rather than on other sites where oftentimes they're hosted only by embedding code or by displaying the Image.

What is image optimization in SEO?

As a result of years of research, what we have come up with is a process that includes an Image Optimizer to purge extraneous metadata and to minimize the size. An Image Optimizer will optimize images so they show up better on mobile devices and tablets where formatting matters more than desktop computers.

It will work with text in the image, which can't be done by resizing alone, since automatic players don't recognize alt tags or use them appropriately. This works with search engines, but also for search bots that scrape images.

Are images good for SEO?

Plenty of people still think that images don't play a role in SEO. After all, how can an image affect a search engine's page rank? An image is just information after all.

An image file contains CSS style sheets and HTML content for things such as headings and paragraphs. Consequently, web crawlers such as Google Webmaster Tools can "see" the text inside these files if the contents are visible to passersby on public networks or if they are marked up using certain tags like <title> or <alt>.

These tags will be interpreted by the crawler in just the same manner as it would any other text block on your website. The search engines' image search function depends on the internal and external links attached to an image. This increases your website's SEO when you use images for keywords.

Surfer academy

Which image format is best for SEO?

This is an often asked question, and it's quite a difficult one to answer.

A thoughtful response would be comparing the format/s involved with their strengths and weaknesses in SEO. (For example, JPEG vs PNG graphics). But all that really matters for your purposes is what works best for you in terms of design and file size, as applicable. Image formats are like products.

With search engine optimization, the goal is to create websites that search engines find useful in order some of them can rank well. Engine Optimization is about what makes searchable images search-friendly.

Is JPG or PNG better for SEO?

PNG for SEO and JPG for everything else.

As it typically stands, JPEG files are larger in size than the PNG format, while having less compression. So a large file in the JPEG format will need to be downloaded over a greater distance by your viewers, while a smaller file that has just as much clarity is downloaded more quickly from miles away.

This would mean that you're responsible for fewer requests to load an image which means higher loading times on mobile devices and increased page-load speeds!

For SEO purposes we suggest using the PNG format because it's rendered essentially 1 time by our crawlers (once) where JPEG can be streamed up to 100 different times depending on how fast your server responds to our request.

We render each image once and therefore the only time we search for images is when a page has embedded or linked images which are not hosted by Google search!


Do image names matter for SEO?

In the world of images, it seems like you get whatever name your camera gives images, without much opportunity to change them or incorporate keywords.

But images are images for a reason, and even images you might consider to be quite uninteresting can provide opportunities for optimization.

Image search is an important search type. People search Google Images every day because they want to see the image, not read about it. That means search engine bots need to be able to interpret the image and understand it well enough to show appropriate search results for the image.

How do you name images for SEO?

The image filename is not very important for search engines. It doesn't matter what the name of the file is as long as it stays consistent.

The best way to boost your website's visibility in Google searches and increase organic traffic is by optimizing your pages with keywords that are related to your products, services, and industry so people can find you on Google when they’re searching for something related to what you offer.

In other words, don't put a lot of emphasis on naming files for SEO purposes if you're using WordPress because WordPress handles the images automatically and assigns relevant keywords based on post titles just like any page or blog would.

How Google do Seo images?

Google images search is now one of the most powerful image SEO tools in Google's arsenal. In its old days, it was just a place you could upload and host images for personal use. These days, however, it's also a way to get your site more traffic since the vast majority of people will have at least one specific image on their minds when they search.

So what can you do as an individual? You can start out by using keywords in your file names such as "Lemon-y Brussels Sprouts" or "Sunset in Seattle". Not only will this aid our friends at Googlebot and web crawlers, but it'll also be really helpful if someone just has to know how to cook those sun-drenched Seattle greens.

What is SEO Image Optimization?

Answer: This means that when a search engine crawler encounters an image, it can examine the text in the file name or near the visible edges of the image to understand what it sees.

The right way to use images on websites for SEO is to include both copy and an appropriate title tag around your photo. The content needs to be optimally matching your keywords and phrases relevant for this specific article or page within your site.

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